Know How and Why We Started
At WhatWear, our journey began with a simple yet profound belief: clothing is more than fabric—it’s a vibrant language that speaks volumes about who you are and what you stand for. We’re not just a brand; we’re a movement, and here’s how and why it all started.
The Spark of an Idea
It all began in the bustling streets of Maharashtra, where the rich tapestry of Indian culture, creativity, and community inspired us every day. As founders, we noticed something missing in the fashion world: outfits that didn’t just look good but also sparked connections, ignited conversations, and empowered people to express their true selves. We saw clothing as a powerful tool—not just for covering up, but for breaking the ice, building bridges, and celebrating individuality.
That’s when WhatWear was born. Our mission was clear: to craft printed t-shirts and outfits that go beyond trends, empowering you to wear your identity with pride. Every design, every stitch, and every detail is a bold reflection of you—your personality, your passions, and your place in the world. We wanted to create a brand that doesn’t just dress you but connects you, fostering a sense of community through every outfit.
Our Vision: Clothing That Connects
From day one, we envisioned WhatWear as India’s premium homegrown brand, bringing outfits that don’t just communicate style but also create meaningful bonds. Whether it’s a witty graphic tee that starts a laugh at a party or a bold design that sparks a deep conversation, we believe every piece of clothing has the power to transform moments into memories. Our designs are more than just visuals—they’re threads of connection, weaving together people who share your vibe, your energy, and your story.
We’re proud to be a part of India’s vibrant fashion landscape, celebrating the diversity and creativity that make our country unique. As a homegrown brand, we’re rooted in the spirit of innovation, craftsmanship, and authenticity, ensuring that every t-shirt we produce is a testament to quality and individuality.
Why We Do What We Do
At WhatWear, we’re driven by a simple truth: your outfit can change how you feel, how others see you, and how you connect with the world. We started this journey because we saw too many people settling for generic clothing that didn’t reflect their spirit. We wanted to change that. Our goal is to empower you to express yourself fearlessly, ignite conversations that matter, and foster a community of like-minded individuals who believe in the power of self-expression.
Every design at WhatWear is crafted with intention. Whether it’s a playful print, a thought-provoking slogan, or a minimalist masterpiece, each piece is designed to make you stand out, feel confident, and connect with others. We see our t-shirts as more than just apparel—they’re conversation starters, confidence boosters, and community builders.
Our Commitment
As India’s premium homegrown brand, we’re committed to bringing you outfits that connect and communicate. We pour our heart into every detail, from the quality of our fabrics to the boldness of our designs, ensuring that each product meets our high standards. We’re not just selling t-shirts; we’re creating a movement where every outfit tells a story, sparks a connection, and celebrates the uniqueness of its wearer.
Our story is still being written, and we invite you to be a part of it. Whether you’re scrolling through our designs on our website, chatting with us on WhatsApp, or wearing one of our t-shirts out in the world, you’re helping us build a community that values expression, connection, and creativity.
Where We Are Today
Today, WhatWear stands as a symbol of empowerment and connection, reaching customers across India and beyond. We’re thrilled to see our designs spark joy, start conversations, and bring people together. But we’re just getting started. Our passion for creating outfits that communicate and connect drives us to innovate, collaborate, and grow, always staying true to our roots as a homegrown brand with a global vision.
So, why did we start WhatWear? Because we believe in the power of clothing to transform lives, foster community, and celebrate individuality. And how are we doing it? By crafting every t-shirt with love, purpose, and a dash of boldness—because at WhatWear, every outfit is a thread in the fabric of connection.
Connect with us on WhatsApp at +919359514430 or drop us a line at support@whatwear.in. Let’s start a conversation, share a story, and build something extraordinary together.
